Playtex was the first to promote undergarments on nationwide television in 1955, written by Howard Shavelson at Ogilvy and Mather, and the first to indicate a girl putting on only a bra from your waistline up inside of a professional in 1977. They designed Place suits with the Apollo application. https://qualityonly.co.uk/2023/10/13/british-glamour-the-rise-of-latex-dresses-in-the-uk/