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SSPs allow publishers to make their ad inventory available and are responsible for running auctions for ad spaces that are instantly purchased by the highest bidders. space is complex, and a lot of mystery surrounds programmatic advertising. Marketers are stumm unsure about the concept of programmatic advertising and its ecosystem. https://allkindsofsocial.com/story2798970/website-monetarisierung-grundlagen-erkl%C3%A4rt

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