Click-through rate (CTR) is a metric that measures the effectiveness of an online advertisement or link. It is calculated by dividing the number of clicks an ad or link receives by the number of times it was shown (impressions), then multiplying by 100 to get a percentage. Formula: CTR = (Clicks / Impressions) x 100 A higher CTR generally indicates that the ad or link is relevant ... https://itechsole.com/how-to-calculate-click-though-rate/