In 2025, SaaS companies face a new challenge—the Dark Funnel, an invisible yet critical part of the buyer’s journey. Unlike traditional lead generation, where actions like form fills and ad clicks are trackable, the Dark Funnel consists of hidden interactions such as private Slack and LinkedIn communities, podcast mentions, word-of-mouth referrals, and direct searches. These engagemen... https://www.briskon.com/seo-services/b2b-seo-agency/